Digital Marketing Strategy Training
Your Marketing Strategy in the Digital Space
What is a Digital Marketing Strategy?
A Digital Marketing Strategy is a subset of Digital Strategy. It focuses on the digital marketing aspect of the business strategy.
A digital marketing strategy is a plan of actions that make use of digital marketing channels to achieve a long term online presence and sales conversion through the internet. Digital marketing channels can include paid, owned and earned channels.
Common paid channels are such as FaceBook Ads, Google Ads (SEM) and display ads. Owned channels allows you to have full control like your website, emails, blogs and articles. Social media posts are semi-owned as you do not have ultimate full control over it. Earned channels can include publicity gained through share, like, review, mention, feedbacks and comments.
A good digital marketing strategy, having defined your target audience and current online presence, should integrate the various channels to achieve a long term online presence and online conversion.
What We Cover
In this 1/2-day intensive workshop, we will reinforce some concepts and principles covered in Digital Strategy Training Course (DSTC). We will also cover the following:
- Digital Marketing Audit
- Customer Personas
- FaceBook Audience Insights
- Google Keyword Planner
- Google Trends
- Customer Journey Map
Although we cover mainly the concepts, you may bring along your laptop for the workshop. It is also likely that we cover more than what is stated depending on the participants. Do keep a look out for the date of the next workshop which runs on weekdays 9am-1pm.
Pre-requisite
- Current having a business with products and/ or services
- Graduate of our Digital Strategy Training Course (DSTC)
- Developed a Digital Strategy after DSTC
- Common digital marketing lingo (refer to resource page)
Digital Marketing Strategy Workshop is Only for Our Digital Strategy Training Course Graduates
After completing the Digital Strategy Training Course (DSTC), graduates may want to know in-depth insights of digital marketing.
We wanted to provide this course for free. However from past exprience, free course means less or no commitment from students and many end up not turning up for the training. Therefore we only charge a nominal fee to cover adminstration and logistic. Price will not be more than our DSTC.
This course is not open to public but only to our DSTC graduates only.
Please also get yourself familiarise with common digital marketing terms. This can be found at our resource page.
Register for Digital Marketing Strategy Training
Thank you for your interest. This workshop is currently put on hold. Please register for our Digital Strategy Training Course first if you wish to attend this course.