Content Marketing Course
Educate . Entertain . Entice
What is Content Marketing?
Content Marketing is to engage with target audience and educate, entertain and eventually entice them for sales conversion.
When was the last time you got drawn and engaged to a content on the internet? Face it, it revolves around these 3 Es: Educate, Entertain and Entice. You either got educated because of the information (including news) or you were entertained because the content was funny or inspirational or you were enticed to buy a product or service.
Curation of contents is a long term digital strategy to win your customers over your competitors. Your digital presence is felt and your customers come back to you. Do take note that the contents has to stay relevant to the business you are in.
What We Cover
In this 1/2-day intensive workshop, we will cover the following:
- Using Google suggest for content ideas
- Using Google Keyword Planner for content ideas
- Content trends
- 3 Es of insights of content marketing
- Content and Branding
- Creative headlines
It is unlikely you will need a laptop for this workshop. It is also likely we will cover more topics depending on the participants. Do keep a look out for the date of the next workshop which runs on weekdays 9am-1pm.
Pre-requisite
- Current having a business with products and/ or services
- Graduate of our Digital Strategy Training Course (DSTC)
- Best to have attended our Digital Marketing Strategy Training
- Best to have completed our Social Media Marketing Strategy Course
- Developed a Digital Strategy after DSTC
Content Marketing Workshop for Our Digital Strategy Training Course Graduates
Content Marketing Course is a long term digital strategy and is important to our Digital Strategy Training Course (DSTC) graduates. How to curate great contents and copyrighting allow our graduates to set them apart from competitors.
As a DSTC graduate, we only charge a nominal fee to cover administration and logistic. From our experience, this arrangement is better to ensure turn ups. Price will not be more than our DSTC.
Similar to Social Media Marketing Strategy Course, this course is not open to public but only to our DSTC graduates only.
Please also get yourself familiarise with digital marketing sales funnel.
Register for Content Marketing Course
Thank you for your interest. This workshop is currently put on hold. Please register for our Digital Strategy Training Course first if you wish to attend this course.